Coach handbag sales are happening in the NHL.
“Coach handbags are in high demand in the league right now,” NHL vice president of sales and marketing Michael McDonough told reporters on Tuesday, as the league’s marketing arm released its first annual guide to the most popular coach handbag deals on the market.
In addition to the handbag craze, the NHL is working on the first ever coach backpacks and the first-ever coach wallets.
The league has a new coach wallet and an exclusive coach backpack for the 2017-18 season, the league announced on Monday.
And the first coach wallet will be made exclusively for the NHL in 2018.
“We are launching the new Coach Wallet in 2018,” NHL VP of marketing Kevin Johnson said in a release.
“The new wallet will feature the NHL logo on the inside and will come with an exclusive NHL player’s signature and a personalized NHL logo inside.”
McDonough and the league have made it a point to focus on the “best” coach hand bags in the market, which can include the top brands and are available to the general public.
“The NHL has invested a lot of money into the design of the Coach Handbag and has focused on creating a very good handbag for the average fan,” Johnson said.
“As the league has expanded its product offerings, we have seen an uptick in demand for the best coaches handbags, so we’re continuing to invest in that area.”
The league’s goal is to continue to grow its handbag business, which has grown to more than $6 billion a year.
McDonOUGH said the league is working to introduce a new handbag in the 2018-19 season.
A spokesperson for the NFL declined to comment.
The NHL is not the only professional sports league to announce that coaches handbag and wallet sales are going on the rise.
McDonaugh said the NFL and the NBA have been expanding their handbag lines.
“It’s been interesting to see the rise of the handbags and the wallets,” he said.
“With the rise in demand in general, the NBA has been focusing on the hand bags and wallets.
The NHL has been doing a great job of building a strong portfolio of coaches hand bags.”
The NHL’s next season starts Feb. 9, 2018, and the 2018 NHL All-Star Game will take place at TD Garden in New York.